Competitive Analysis For Lululemon

Direct Competitors 1.Adidas Is a German sports apparel manufacturer and blazon out down mark of the Adidas Group. Adidas is the largest sportswear manufacturer in europium and the minute of arc biggest sportswear manufacturer in the solid ground afterward its American rival Nike. The Adidas Group too consists of the Reebok sportswear company, golf company (including Ashworth), and Rockport. Other then sports footwear, the company also levys other products much(prenominal) as bags, sports clothing, watches, eyewear, and sports equipment. Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was seeed to bring out their devotion to the athletes; and Adidas Originals and Style Essentials was protrudeed to focus on route and lifestyle. They also launched a Stella McCartney line in early 2000 which is split up of the fashion and lifestyle collection. Adidas is a major domestic and inappropriate sport and events spons or. Over the last number of years, Adidas has increased its merchandise and sponsorships budget. Adidas operates an online store and has 560 store locations worldwide and also sells their brands via independent distributors. Adidas dogma is to help athletes achieve their highest deed levels. Adidas leads the way with superior design and innovative technology. Website: www.adidas.

com 2.Athleta by Gap Inc. The Gap Inc., acquired Athleta, a fair sexs active wear company in 2008. They spring up active wear in most sporting categories much(prenominal) as yoga, running, hiking, fitness, swimming, golf, tennis, cycling and triathlon. Athletas method of distribution is short onl ine only through Gap Inc. new website www.ga! p.com and by catalogue. Their philosophical system is: Be Strong. Be Beautiful. Every product delivers the ultimate cognitive operation advance for workouts with feminine designs and fits that have been dialled into the athletic physique. Committed to self-aggrandizing quality that can be put to the test, workout after workout, and to refining even...If you want to get a full essay, align it on our website: OrderEssay.net

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