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Fisher-Price
Category: Business Autor: ukbasu 10 May 2010 Words: 1651 | Pages: 7 I. PROBLEM This fiber study is a microcosm of the many concepts of marting, many of them far removed(p) from what appears to be a simple price- smirch problem. That price-point problem is stated in the beginning †a mold price for a communicate make for cant be made for a budgeted price, thereby resulting in the need for a higher price. This was a strong point of departure for the Fisher-Price company, since few of its items had sold for more than $5. Hence Fisher-Price mustiness decide whether it should go head with the production the ATV Explorer for the tack together of the ATV explorer in its 1971-72 line of products. II. SITUATIONAL ANALYSIS Strengths (Internal) • Fisher-Price is a starring(p) toy manufacturer, producing a wide range of quality toys at moderate prices. It has a reputation for intrinsic play value, earnest value for money, ingenuity, strong construction and action. • Fisher-Price has relatively good market for specialty toys. It has grown substantially over recent historic period due to product and pricing strategy. • Fisher-Price is the best know provoker for toys and has a larger market share (64.
7%) than any other company and is the grime being brought most often (82.7%). • Fisher-Price ranks prime(prenominal) in brand loyalty - it has a good brand loyalty (60.5%). • The company is a well-run organization and has acquired professional management expertise from diverse industries. • The number of children under six geezerhood of age, who plays with toys, is on the rise in the near foreseeable future. • Fisher-Price has an exquisite sales history and it has increased every year during the belong 10 years. • The core competence of the company includes very impressive product testing and marketing programs to support its internal toy design capabilities. • A focused...If you want to get a full essay, order it on our website: Orderessay
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