The Media Bias and Its Effect on Media Choice[Name][Instructor][Course][Date]IntroductionAn tidingspaper column in the capital of S revealh Carolina Journalism Review commenting on the nation and the media after the 2004 presidential election suggests it is possible that media outlets are getting a stinking rap when it comes to claims of media preconceived notion . Instead of the media being biased , the editorial asserts , perhaps it s time to consider reader and viewer bias . We remain a red and blue nation the editorial head words out , adding that media outlets , driven by economics , may hold to cater to audiences political preferences and return to the time of the partisan take the field when readers knew before they picked up their in the morning what the opinions would be ( rubicund NewsClaims of media bias pervade the airwaves . Fox News often takes a right-of center stance in reporting the news simply claims that it is justified in c every(prenominal)ing itself Fair and Balanced because of what it describes as a tendency for the rest of the mainstream news media to lean to the odd (Collins Hickey . Mainstream news outlets take a beating both week on radio talk shows hosted by the likes of pelt along Limbaugh and Bill O Reilly , who accuse the news outlets of having a left political agenda . Still , differents say that conservative owners and republican editors of media giants set the media agenda (Parenti Jamieson . Editorial page editors are all too familiar with accusations of media bias from both sides . Schmitt and colleagues point out a common problem for news editors . Two readers from contend partisan assorts write letters to the editor , each kvetch that news coverage is biased in favor of the other side (55Many of those looking to back up their claims of media bias point to a 1996 Freedom Forum /Roper Center fall over as evidence that the news media lean superstar counsel or the other .
The survey plunge that out of 139 Washington-based journalists surveyed , 61 share of the sample identify themselves as liberal or liberal to moderate Only 9 share identified themselves as conservative or moderate to conservative (Hickey . The defy The American Journalist reported in 1996 that 44 percent of journalists lean toward the Democratic Party while 16 percent prefer republicans and 16 percent prefer independents (Dennis . In his best-selling(predicate) book Bias , journalist Bernard Goldberg lays out a military issue of studies that show journalists lean toward the left and contends journalists as a group are generally out-of-sync with mainstream America (127But does this tendency for journalists to lean left-of-center result in an identifiable bias in news media ? A sampling of content analyses show it does not . A study done analyzing news coverage during the presidential campaigns of 1988 , 1992 , and 1996 found that on the whole campaign coverage of the Democratic and Republican candidates was evenly balanced in two of the three elections - the one aberration was in the 1992 campaign : Bill Clinton was found to beget 54 .4 percent of positive coverage in his...If you necessity to get a full essay, order it on our website: Orderessay
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