The Internet has changed the focusing businesses advertise. As more population connect to the World total Web, the market place grows for Internet marketers. With the Internet take on companies and their trade teams have a massive venue to advertise and get a languish their use ups. But the Internet serves not only as a billboard to place advertisements. Innovative websites create simple ship canal for communicating and exchange of information. In the film industry, Hollywood film companies and Independent film companies advertise and market differently. Hollywoods signature merchandising, mass exposure marketing campaigns, spending on average of $30 million to market a film using traditional media, newspaper, radio, television, and web media. Although the film companys non-web marketing can reveal effective results on confabulation shows, and posters on the street, the Internet offers films the opportunity to increase the films fan base. Also the online social networking aspect has transformed consumers into marketers. Online marketing expand Hollywood and Independent film companies marketing strategies. Consumers go away information that film companies use to enhance marketing strategies. And the Internet along with search engines gathers consumer information.
The revolutionary algorithmic rule created by the more or less used search engine on the Internet, Google. Googles algorithm collects and records the data of web users that surf the web. The data reveals a behavioral pattern of where and when web users use the Internet. It tracked the viewing habits of individuals by age, zip code, income, and ethnicity. After a short while, it collected trillions of bits of information, alter the company to predict when specific groups of users would view what Web sites and for how long (Conlin 2). By analyzing the behavioral data film companies can personal identification number point their consumers to advertise more effectively.
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