CASE:Â PETRIES ELECTRONICS
Determining Systems Requirements
Although the guest trueness take in at Petries Electronics had gone slowly at first, the preceding(a) few weeks had been fast paced and busy, Jim Watanabe, the project manager, thought to himself. He had dog-tired much of his time planning and conducting interviews with key stakeholders inside the company. He had also worked with the marketing group to put together whatsoever focus groups made up of loyal customers, to get approximately ideas about what they would value in a customer loyalty program. Jim had also spent some time studying customer loyalty programs at other big retail arrange and those in other industries as well, such as the airlines, know for their extensive customer loyalty programs. As project manager, he had also supervised the efforts of his squad members. Together, they had collected a spectacular deal of data. Jim had just finished creating a high-level abbreviation of the information into a table he could send to his team members (PE Table 5-1).
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PE TABLE 5-1:Â Requirements and Constraints for Petries Customer Loyalty Project
Requirements * Â impressive customer incentivesâ"System should be able to effectively gunstock customer activity and convert to rewards and other incentives * Â Easy for customers to handlingâ"Interface should be intuitive for customer use * Â proved performanceâ"System as proposed should have been used successfully by other clients * Â Easy to implementâ"Implementation should non require outside consultants or extraordinary skills on the dowry of our staff or require specialized hardware * Â climbableâ"System should be easily expandable as the spell of participating customers grows * Â Vendor supportâ"Vendor should have proven track record of reliable support and infrastructure in place to provide it|
Constraints * Â Cost to buyâ"Licenses for one twelvemonth should be under $500,000 * Â Cost to...If you want to get a full essay, order it on our website: Orderessay
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