AMD - Strategic Direction|
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Steven SwanAIU OnlineMGT485-0803A-02: Global Strategic ManagementInstructor: John MartinJune 15, 2008|
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Founded in 1969 and headquartered in Sunnyvale, CA, Advanced Micro Devices (AMD) manufactures microprocessors primarily for the personal cipher market. AMD employs more than 16,500 globally and reported revenue in wasted of $6 billion in 2007. They currently own 14.2% of the PC silicon chip market compared to 78.9% owned by Intel, making AMD the randomness leading PC microchip manufacturer in the field (Smith, 2008)
AMD suffered many setbacks in 2007. The company reported three quarter of losses and has also been plagued with less than stellar advances in the host microchip space when compared to industry rival Intel. In Q4 2006, AMDs 25.7% market dowery was an all time for the company. Since this crescendo, AMD has watched their market share dwindle to 14.2% while Intels has increased. Recapturing this market share forget prove to be the companys most crucial problem they face today and in pursuit of this endeavor, they allow for need to develop a sustainable competitive profit in the PC and server microchip markets.
Microchip customers snitch manufacturer choices well in advance of production, and long experimental condition sustainability of a partner is a key component in that decision making process (Sumner, 2008). Financial stability and expert advantages are keys in these decisions. While Intel produced advanced quad-core server microchips, AMD struggled to get even their technological innovation. Further, AMD lost market share as a result, and subsequently the confidence of the server and PC computer manufacturers.
The microchip industry is directly tied to how well their product whole caboodle with software and operating systems. Since AMD has already been slow to respond to Intels server microchip advances, they should now turn their focus to producing a family of microchip which works best with the next...If you want to get a full essay, order it on our website: Orderessay
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