Wyndham International: Fostering High-Touch with High-Tech

Wyndham International: Fostering High-Touch with High-Tech The Wyndham Hotel Corporation was founded in 1981 by Trammell shoot a line in Dallas, Tx. Its first hotel was opened in 1982 and by 1985 they had success safey held 14 upscale properties in their portfolio. Wyndham continued to grow throughout the years until in 1997 they agreed to be acquired by patriot American Hospitality Inc., under a Real dry land Investment Trust or REIT. After the acquisition, they began an aggressive test to purchase several smaller companies to increase their holdings. Some of those companies include Williams Hospitality, Carefree Hospitality, and Summerfield Suites. Due to these major acquisitions, Wyndham experience an eruption in growth and profit, but that would become short lived. The REIT structure was sacking under increased pressure federal regulators as healthful as several of Wyndhams competitors. They claimed that under the REIT structure, companies were receiving an unfair returns everywhere premiums for both lodging properties and real estate. In featherbrained of this information, their stock value began to decrease significantly and had lost over 80% of its value.

For several years Wyndham struggled to pay down its debt and was constrained to lose it REIT status and turn into a C-Corporation under the forward-looking title Wyndham International Corporation. The next several years concern major changes and IT incorporation in a process to restructure the company. Lodging Industry Franchising & Information Technology (IT) Structure After the integration and reduction in real estate size, Wyndham International began to claim its business. With that came all the connections that Wyndham had, but it was also seen as a nettlesome word. Companies had now become more customer focused with node Relationship Management (CRM) at their core. When it came to profits, they got all that they wanted, but when it came to type it was lacking. The companies had to take that into account and then... If you want to get a full essay, order it on our website: Orderessay

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