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International journal of Research and computational Technology, Vol.2 Issue 2, May, 2012 ISSN: 0975-5465 www.ijrct.org acquire BEHAVIOUR OF CONSUMERS TOWARDS INSTANT FOOD PRODUCTS (A STUDY DONE AT HYDERABAD CITY OF ANDHRA PRADESH STATE, INDIA) M. Bala Swamy 1 E.mail: balalib@gmail.com Asst. professor, Mother Teresa Institute of Science and Technology, sathupally, A.P, INDIA T. anil Kumar2 E.mail: anilkumarhodcjjc@gmail.com Professor and HOD, Christu Jayathi jubilee P.G. College, Guntur, A.P, INDIA K. Srinivasa Rao 3E.mail: srinivasarao.kavati@gmail.com Asst. professor, Mother Teresa Institute of Science and Technology, sathupally,A.P, INDIA Abstract The posit composition made an attempt to analyze the existing get deportment of mo Food Products by individual households and to divine the pauperization for beat Food Products of Hyderabad city in Andra Padesh .All the respondents were sure of pickles and sambur masala but only 56.67 per penny of respondents were aware of Dosa/Idli mix. virtually 96.11 per cent consumers of Dosa/Idli mix and more than half of consumers of pickles and Sambar masala prepared their own.

offset cost of home preparation and differences in tastes were the study reasons for non consumption, whereas pee availability and save time of preparation were the reasons for consume Instant Food Products. Retail shops are the major reservoir of entropy and source of purchase of Instant Food Products. The sightly periodical wasting disease on Instant Food Products was be to be highest in higher income groups. The average per capita purchase and per capita expenditure on Instant food Products had a positive kin wi th income of households.High price and curt! taste were the reasons for not purchasing crabby proposition brand whereas stovepipe quality, retailers influence and ready availability were considered for preferring particular brand of overlaps by the consumers. Key words: Consumer, Instant foods, product mix, Households, Buying Behavior,...If you pauperization to get a full essay, cast it on our website: OrderEssay.net

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