Sociological Look At Louis Vuitton

How does a consumer rationalize spending over a atomic number 19 dollars on a purse that completes the slight job of attribute ones belongings? Louis Vuitton has decoded why and become a happy globally known luxury denounce by applying sociological concepts to its company. conventional and founded in 1854, Louis Vuitton has had a long point of time to watch society much(prenominal) as human kind act and social processes, which has helped them to create a outstanding vocation model. much(prenominal)(prenominal) categories they gift paid cobblers last attention to in mark off to strive include cultural awareness by familiar their concern and their habits. Also by having appropriate business processes such as a post-fordist manufacturing setup helps the company to be about productive and maintain their brand image. Lastly it has realized the immensity of being national establish and becoming a break down of a transnational corporation in order to suck got the mselves on top. By using Louis Vuitton as a example of a company that incorporates proper sociological concepts, society thunder mug have a better understanding of a successful luxury brand from the inside to out. One path Louis Vuitton heap continue to be successful is by give close attention to the people who grease ones palms their product and to have the competency to understand why they purchase their products.

By alive in a capitalist economy consumers have determined a significance to the Louis Vuitton purse that it cannot actually possess. By holding the capitalist system so secretive, Louis Vuittons product and brand in the consumers mind is based on images and symbols from the media, which distorts in rate of ! the product (commodity fetishism). By displaying the concept of luxury since founded from its limited sum and naughty cost, it is able to create a quantifier for its clientele to purchase the very overpriced product. Instead of the consumer looking at the expensive price tag it rather looks at the billet the floor possesses (which in reality it really cannot). By purchasing...If you loss to draw a full essay, order it on our website: OrderEssay.net

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