Evaluation Of Bentley - Financial & Swot

*Who are* Bentley? After the great depression the company was deviate to Rolls Royce in 1931. Bentley’s and Rolls Royce’s were then made in the same factory with the same body but different grilles and badges. Sales began to slump and the company looked in bad pecuniary shape. It was taken everywhere by the VW Group in 1998 and they turn production figures from 1,000 per year to over 10,000 in a provided a few years. They did this my modernising the Bentley brand while still keeping the handed-down charm. There are 4 railway cars in the stream range, these are priced amid a reason qualified £136,000 up to £350,000+ for customised models. There are also a enactment of new models are rumoured to be coming soon. Each Bentley takes surrounded by 150 hours to 400 hours to hand build at their factory. This is how they equal to offer such high quality cars by painstakingly hand building each model to the exact specification the customer requires. The picture shows the most expensive Bentley, the azure that has a starting price of £245,000. SWOT Analysis Strengths grime Image – Bentley has an excellent brand take in crosswise the eyeball that has taken galore(postnominal) years to take a crap. This goes all the way masking to the 1920’s when Bentley went motor belt along to establish its name.

The queen has a number of Bentley’s, with the company heretofore custom designing a special car for the golden jubilee. Royalty all over the world use Bentley aswell as pop stars and footballers. It is put onn as a company that represents the highest quality products obtainable in it s industry. This goes back to the delegacy ! statement of the company of forever building a car the best in its class. integrity reason for the purchase of Bentley by the VW group in 1998 was because the flick associated with the company. A brand image can take many many years to establish and that is why VW chose to buy Bentley kind of than set up their have got luxury car brand. When you see someone...If you want to get a full essay, order it on our website: OrderEssay.net

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