Online And Offline Marketing

ONLINE AND OFFLINE MARKETING Abstract : The net profit has changed the authority transaction is done in the current world. The variables of segmentation, tar shiting and positioning are communicate differently. The way brisk products and services are marketed have changed level off though the head of business in bringing economical and social value remain unchanged. Indeed, the bottom line of increase revenue and expediency are still the same. Marketing has evolved to more than(prenominal) of connectedness, due to the raw(a) characteristics brought in by the Internet. Marketing was once seen as a one way, with firms broadcasting their offerings and value proposition. Now it is seen more and more as a conversation between marketers and customers. The new mantra for victor revolves almost integrated market communication .IMC aims to ensure consistency of message and the complementary delectation of media. The concept includes online and offline marketing channel s. In this computer age a business has to opt for online marketing or offline line marketing or make and baron to a blend of the two.

More and more customers are use the internet to research products and services online which they later buy offline This paper attempts to guaze the pro and cons of both online and offline marketing and also explores whether the most good among these is the one which is a hybridization of online marketing as wellspring as offline marketing Key words Integrated marketing communication, Internet marketing Introduction: Marketing strategy is an evolutionary and dynamic concept. The supremacy of any marketing strategy relies to a great extent on th e way it being communicated to its customers! . Offline marketing & Direct sell companies have been around since the beginning of time. It all started back in the day with battalion going door to door to legal transfer and sell their products. Companies much(prenominal) as Amway, and Mary Kay created a massive gravy in the industry using the techniques of door to door selling. until now in due course of time it began...If you want to get a full essay, order it on our website: OrderEssay.net

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