'The hypodermic syringe model sees the media audience as passive and easily influenced and manipulated by the mass media.' Assess this,referring to sociological evidence and arguments.

The subcutaneous syringe ensample is a theory of media run on audience. The term is use to describe interaction amidst the media and unrestricted belief, offering the concept of hoi polloi becoming moved(p) by the entropy injected into them through their information medium. (For utilisation, television set viewing audience would arrive their minds injected with sex and violence subsequently watching as rise many graphically knock-down-and-drag-out programmes, and this would alter their views and behaviour). The influence tends to relate contemporary society, as Greg Philo, a challenger of this theory says: composed of disconnected undivideds who were subject to powerful and efficacious propaganda meats which they received and then reproduced... An vitrine of the hypodermic syringe model in action could be applied to the murder of Jamie Bulger, before which the two appallingly dewy-eyed murderers of the toddler had been discussing violent films that they had seen. It is loosely believed that the films that the two had watched affected their behaviour, fountain them to want to try out some of the things they had seen on screen. However, problems with this model is that it tends to view the single(a) as a supine member of a predominate audience with no result or opinions of their own; it disregards polar factors and differences in individual reply of media messages.

The general view is that the hypodermic syringe model is an noncurrent early attempt by sociologists and psychologists to explain the relationship amidst the public and the media. Is it really accomplishable for people to receive the media message unadulterated and in its measure? Even if they do, how will it affect their behaviour, if indeed it does? Audiences are non blank shell sheets of paper on which media messages erect be create verbally; members of an audience will gravel prior attitudes and beliefs, which will modulate how... If you want to get a full essay, order it on our website: Orderessay

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