Executive Summary
The purpose of this report is to critically analyse an export schema for an Australian company to Malaysia.
King International, an Australian soy product producer, was chosen for this task, because of Malaysias increasing demand for westernized but healthy products.
The report starts with a short company overview and describes the products which will be exported to Malaysia. An extensive rustic profile of Malaysia introduces the external environment and gives an overview of the foreign market.
After the competitors have been set and the environmental analysis is completed the report shows the marketing strategy and the entry mode which King International could use if immersion Malaysia. A possible marketing mix completes this research.
Table of Contents
1. Introduction
2. Overview of Firm and Product
3. ground Study- Malaysia
3.1 Malaysias environment
3.2 Political/legal forces
3.3 Economic and financial environment
3.4 Competitive environment
4. market Strategy
4.1 Market Based Planning
4.2 Competitive Advantage
4.3 Positioning strategies
5. Market access Strategy
6 Marketing Mix
6.1 Product
6.2 Pricing strategies
6.3 Promotion
6.4 Distribution
7.
Conclusion
References
Appendix A- Hofstedes Cultural Dimensions
Appendix B -Summary of Cultural Differences
Appendix C -SWOT - Analysis
Appendix D - Contextual Factors explained
1. Introduction
The purpose of this report is to outline the strategies indispensable for King International to successfully export Kingland Soy tall mallow to the Malayan market. To achieve this a thorough analysis of the Malaysian business environment was conducted, identifying the key variables that need to taken into pecker when modifying the product to suit the Malaysian market. This involved researching the external environmental factors, as well as the Malaysian culture and the special needs and wants of the...
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