Study

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Market Research

Market research is the gathering and analyzing of information roughly phone pains customers and potential customers and their behavior and reaction to a special product. beauty and Elegance will habit the following mart research to know the needs of its customers:

Price

Price refers to the amount for products. It involves the business expanding its sales through discounts, credit terms and special offers. kayo and Elegance Salon will use the marketing strategy of loss leading. The business will enter the market by segmenting the market and matching customers to the different market segment.

Competitor

A competitor refers to a rival in a business. There are other Salons within the Black River area that will be major competitors. gross sales furtherance, fliers and discount coupons will be utilise to reduce competition. Beauty and Elegance will provide case service so that customers will tell by record book of mouth to their friends and families. Sales personnel will do promotions and use the market research to gain a competitive adjoin over competitors.

Sales forecast

The business target is to sell services to 500 persons weekly because it is located in Black River which is the major town in St. Elizabeth. The business hope to generate is million per year.





Organization of marketing department

Marketing Supervisor

Advertising Clerk Sales Clerk

Line organization chart of marketing department of Beauty and Elegance Salon will be operated under the line organization structure. The line organization structure delegates authority from excrete to bottom. In this structure decision making is quick and on the loose(p) to understand.

Roles and function of persons

Marketing Supervisor

The marketing supervisor oversees the department that handles promotion for the...If you want to get a full essay, order it on our website: Orderessay



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