Needs Wants Demands In Marketing Concepts

Needs Wants Demands in marketing concepts

* merchandise is a societal and managerial process by which individuals and groups obtain what they need and what by creating, offering, and exchanging products of value with others.

The definition of marketing concepts is based on: needs, postulates and demands or you can call it: (goods, services, ideas), value, cost, and satisfaction.
Also it is exchange, transaction, relationships.

Needs, wants, demands

Products (goods, services and ideas)

Value, cost and satisfaction

Exchanges and transaction

Relationships and networks

Markets

Marketers and prospects


Marketing starts with military man needs and wants. People need food; air, water, clothing, and value for survive. A human need is state of deprivation of nearly basic satisfaction. A human requires food, clothing, shelter, safety, belonging and admiration. These needs be not created by society or by marketers.

Wants atomic number 18 desires for specific statisfaers of needs. Human wants are continually shaped and reshaped by social forces and institution, including families, schools, and business corporation.

Demands are wants for specific products or services. Wants let demands when supported by purchasing power.



Many people want a car or mobile phone, but unsloped a few are able and willing corrupt them.
Abraham Maslow explains why and haw human needs are sayed in a hierarchy, from the almost pressing to the least pressing. In their order of importance, they are physiological needs, safety needs, social needs, esteem needs and self-actualization needs.
The physiological needs are the basic and most of the essence(p) ones, which correspond to any creature or human, those are like food, water, ear, sexual needs and sleepiness.
The next most important step after physiological needs have been at ease is safety needs. Which covers not only to protect own human being but own family and property as well. In case of arguing...If you want to get a full essay, order it on our website: Orderessay



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