Services in the Airlines Industry

Summary The airline industry is emerging due to the new competitors in the travel sector. In the past it was protected through presidency controls until the early 1980s. However due to deregulation, the industry opened to rationalise competition. As a result, collaborations and alliances were formed and meek bud perplex airlines worry Ryanair and easyjet were able to enter the market. The purpose of my report is to present the genuine competitor analysis of the European Airline Industry, the positioning criteria utilize by both British Airways and Ryanair and how each airline has get under ones skined their brand. I chose to look at Ryanair as a low budget airline and British Airways as a loss leader on the airline industry. My report was ground on some(prenominal) information found in financial newspapers (The Economist, Financial propagation etc.), from the internet (www.ryanair.com, www.britishairways.com and infotrac?) and independent analyst reports. My findings where strategies used by British Airways and Ryanair differ a lot because Ryanair focuses on low be and British Airways focuses on high quality service and sound brand. I also found that British Airways has a alter situation in a weak industry as it has to make many strategic adjustments. Its diverse choice of prices and go underlines its current stability.

Finally the development of British Airways and Ryanair brands was looked at in grave detail, giving a detailed examination on how they both use their different strategies to develop their brand, one based on low fares and the other on quality. From this project I have learned a lot about the European Airline industry and Service Marketing and especially how to develop and position a brand in order to service the consumer to choose a brand. Introduction An important aspect of developing a market position is the development of a brand learn which concisely states and reinforces the adopted market position Adrian Palmer (2001), Principles of Services... If you want to get a full essay, order it on our website: Orderessay

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