Monday, December 24, 2012

Service Marketing

SERVICE MARKETING (STARBUCKS) By Name Course Lecturer Institution City/State Date Table of Contents 1. Introduction 1.1 Starbucks background...........................................................................................3 1.2 private-enterprise(a) Landscape..........................................................................................4 1.3 3Ps of merchandiseing...................................................................................................5 Service Marketing (Starbucks) 1 Introduction 1.1 Starbucks background Starbucks operates over 700 retail outlets in the United Kingdom. This research will focus on on the retail insert that is located in 5 High Street, Exeter in the United Kingdom. Starbucks entered the United Kingdom market in 1998 through an acquisition. Over the recent past, Starbucks retail store in Exeter is one of most successful coffee centres in the United Kingdom (Lancaster & Massingham 2010). Starbucks offers a wide break away of products and proceedss to their consumers. This has attracted a significant number of consumers hence increase the participations market share.
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Starbucks retail store offers typical drinks, which include espresso, chocolate and Frappuccino blended beverages. The retail store also offers foods such as bistro boxes, pastries and muffins. Some of the services offered include preparation of information relating to various beverages and foods. Provision of quality customer service is one of the concerns for Starbucks. This is because of the competitive market in the United Kingdom. The company promotes a positive brand image through betrothal in corporate social responsibility (Lancaster & Massingham 2010). seek Question What has made Starbucks the leading coffee brewing company in Exeter, United Kingdom? The companys success in service provision will be examined in apprisal to competitive strategies and the 3Ps of marketing. The company is... If you want to get a full essay, order it on our website: Orderessay

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