Royal Selangor

INTRODUCTION R Bes Pewter founded in 1885 by Yong Koon, his little shop called Ngeok Foh (Jade Peace), handcrafted pewter objects in the first place for ceremonial use - such as joss sticks holders, incense burners and compact disc holders for altars of Chinese homes and temples. The pewter objects sold by Yong Koon were polished with stone riff (tetracera scandens), a wild tropical leaf of a fine, abradant nature. With the arrival of British colonials, the offering expanded to include tankards, ashtrays and tea services. The brand was then known as Selangor Pewter. In the 1970s, the connection started exporting, first to Singapore and Hong Kong and then to Australia. Towards the 1980s, the food market expanded into atomic issue 63 and later into Japan. In 1992, the company changed its spend a penny to Royal Selangor to theorise its royal endorsement from His Royal Highness The grand Turk of Selangor that time, Almarhum Sultan Salahuddin Abdul Aziz Shah, and to reflect its diverse product range, which has extended beyond pewter and the name Royal Selangor still remain until now and it has been 115 historic period in the constancy. ISSUES AND PROBLEMS IN R BES PEWTER Obviously, we can see that the RBesM market has been decreasing from time to time. That is from 2001 it shows 83%, in 2002 it decrease by 1.

6%, in 2003 in like manner decreasing to 79% by gist it reducing by 2.4% and the current year 2004 it decline by 7% making it market share decrease to 72%. RBesM market share declining year by year is because of in that respect are an increasing numbers of competitors in the same industry as well as the increasing in the number of companies selling other products including gifts, jewelry and other metal products. As the numbers of competitors rose or the earnings of companies decreasing, the market shares of RBesM also decreasing. Customers always look for some products that catch the quality as well as the uniqueness of the product but it have to come with an affordable price. Prices determine everything where when the... If you want to get a full essay, order it on our website: Orderessay

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