Retailing in India: Sustainability in Downturn Economy

selling in India: Sustainability in Downturn Economy ABSTRACT Over the bypast couple of years; fears of a slowdown in the fall in States of America acquire increased. Since the United States dominates the global economy, there would have an impact on most of the global economical variables. The aerobatics stocks, laying of employees, prices of commodity rising, real estate going for a tail spin, automobile majors asking for bailout plans, retail refinement of stand still, outsourcing industries facing tough times, salary cuts and cost-cutting beseeming norms of the mean solar day and above all no new recruitment by the companies. These factors are pushing industries and Indians in total darkness and causes economic meltdown. This paper explores how Indian retail industries are sustaining their identity in this downturn scenario. It has been ranked 2nd in Global Retail Development Index of 30 developing countries drawn up by A.T.Kearney. Government of India has also opened the door for the sell giants to enter into the commercialises. Many foreign investors are also display keen interest to enter into the Indian market. With the flow of FDI, retail sector will have to see a umpteen changes in the coming years.

 Indian retail sector is estimated at around Rs 900,000 crore, of which the organized sector accounts for a mere 2 per cent indicating a huge potential market luck that is lying in the waiting for the consumer-savvy organized retailer. Purchasing top executive of Indian urban consumer is growing and branded merchandise in categories like Apparels, Cosmetics, Shoes, Watches, Beverages, Food and even Jewellery, are slowly becoming lifestyle products that are widely accepted by the urban Indian consumer. This has tempted many corporate players to venture into retailing. However, the retail market has posed several challenges for organised players. Retailers have been struggling with steep rentals, diminishing catchment areas due to increasing competition,... If you want to get a full essay, order it on our website: Orderessay

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