Godrej Appliances Case Study

K J Somaiya Institute of Management Studies & Research, Mumbai & The Marketing forum of SIMSR In Association With Presents BRAND-BLITZ 2011 A Social Media Marketing & scheme Event  notice Mantra The Godrej Group was established in 1897 by Mr Ardeshir Godrej who was a visionary and could sense the potential tomorrows India would have. Godrej directly forms an integral part of every Indians life, one out of lead Indians use at least one Godrej Product daily. With a turnover of 1.8 billion, Godrej empire today has manufacturing facilities across 6 countries and has alter itself immensely over the years and to cast downher with 7 study companies it has successfully made its mark in FMCG, home distribute and personal care products, retail, chemicals, office products and real estate to name a fewer. Godrej & Boyce, Godrej Industries, Godrej Properties, Godrej Consumer Product and Godrej Household Product are a few companies under the Godrej Empire which are making life easier for us by relentlessly pursuing their goals of excellence in heterogeneous fields. It is due to this that Godrej is today one of the biggest FMCG player in India.

Brand Mantra Godrej Appliances: About Godrej & Boyce Mfg Ltd The Godrej Group is one of the largest players of Home Appliances in India and has evermore delighted the consumer with relevant technology in a all-inclusive range of efficient products. In 1958, Godrej was the First Indian club to manufacture Refrigerators and has become synonymous with the category. Godrej pioneered the launch of Polyurethane spark (PUF) which became the new benchmark for the refrigerator industry. In the last 1 year, Godrej has introduced more than 100 new products across various categories- Refrigerators, halo conditioners, Microwave Ovens, Washing Machines and Televisions. With new innovative technologies like smooth-spoken Shower technology in refrigerators, i-Sense and EM5 in Air conditioners, impale LCD in Televisions, Insta-Cook in Microwave Ovens,... If you want to get a full essay, order it on our website: Orderessay

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