File

MULTI - UNIT HOSPITALITY LEADERSHIP Module 1.1 Foundations in Strategy & Branding assimilator: David Murray Student ID: MUR10520740 Tutor: Professor Mike Brown Word consider: 2332 Submission Date: 6th July 2010 EXECUTIVE SUMMARY Mitchells & Butlers (MAB) is the leading promoter of managed pubs and pub restaurants in the UK, with around 2,000 businesses located in dissimilar locations. In this report I provide be flavor at the external and internal factors that affect MAB now and in the future. An external factor I have used is forsake management as MAB produces 103,000 tonnes of gasconade a year which will only increase as they have focused on six key brands that will increase their outlet size of it by up to 1250. With this increase there is a striking financial imperative to manage and to continue developing our emaciate management strategy as land fill appraise is set to increase so recycling is paramount to vouch that our tax burden is kept under control. Food waste recycling is vital to keeping our costs down and as we be trialling this in only a small sum of outlets we need to increase the roll out programme if we are going to achieve our targets. The internal culture in MAB was deliberate using the Miles and Snow(1978) questionnaire in which MAB came out as a prospector is beneficial to all levels within the organisation from managers focusing on much out of the box thinking to increase sales and bread to board members focusing on market opportunities and brand initiatives.

|1 |Introduction | scallywag 4 | |2 |External Factors |Page 4 | |2.1 |PECLIST |Page 4 | |2.2 |Political... If you want to get a full essay, order it on our website: Orderessay

If you want to get a full essay, wisit our page: write my essay .