Company Motivational Profile

Ben & Jerrys: Vermonts Finest PSY 320: Human Motivation Ben & Jerrys: Vermonts Finest All it takes is a dream, two boyhood friends, and a smattering of startup cash. An empire was born on May 5th, 1978, in a renovated gas station in Burlington, Vermont; it was called Ben & Jerrys. Their investment in the stemma was $12,000, with $4,000 from loans. (http://www.benjerry.com/our_company/about_us/our_ business relationship/timeline) On April 12th, 2000, Ben & Jerry announced the sale of Ben & Jerrys to Dutch-owned Unilever for $326 million. Here is a look at the history of how two friends went from small business owners to international recognition as ice skitter moguls. This is a look into success from a background of the industry, to corporate stopping point and management, and finally to the motivational strategies used. Background of the Industry A brief history of the business Vermont natives and boyhood friends Ben Cohen and Jerry Greenfield opened their first homemade ice cream sack shop in Burlington, Vermont. In 1980, they began packing and distributing their ice cream product into pint-sized containers for local grocery and Mom & pa stores. The Cowmobile was born in 1986, a modified mobile home, as a unique cross-country marketing drive to look at free scoops of Ben & Jerrys ice cream.

In 1988, the Ben & Jerrys company was awarded the Corporate openhanded Award (www.benjerry.com), for non-profit organization donations, by the Council on Economic Priorities. similarly in 1988, the first Canadian store opened in Montreal, Quebec. Products and services offered Ben & Jerrys currently offer over 50 considerable flavors of ice cream, frozen yogurts, and sorbet products. Their unique flavor names, deal Cherry Garcia (which is named in honor of late Grateful short singer Jerry Garcia), are not the only unique gauge of their brand. Ben & Jerrys brand is well known for the super chunk room of ice cream they produce. They not only produce the pint size... If you want to get a full essay, order it on our website: Orderessay

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