Health Care Marketing

Getting people on an insulin regimen that plays havoc with their cardiovascular system does not tot life or quality to their days; it merely boosts network for doctors and pharmaceutical firms. This is a misappropriation of advertising and a misalignment of value in the medical community. The re-identification of normal conditions as diseases is a employment of interest for the medical community, which should be trying to heal, not parcel out products that people do not need and that carry grand risks.

A particular marketing access code in wellness cargon that I find reprehensible is the marketing of drugs instantly to the consumer. Presenting these drugs, most of which are toxic enough that they pass water vast inserts detailing the vast array of side effects and uncomely events that they can cause, as a desirable and health-promoting addition to one's health regimen, something that the consumer really needs, is once a come along a misappropriation of advertising for profiting from people's ignorance. Although these ads are required to include warnings about side effects, consumers are straight so used to hearing these that they merely gloss all over them as though they will never occur for them. Moreover, persuade people that they need a drug for every sign and natural outgrowth of aging medicalizes aging. It is not necessary to make full drugs to weather aging.

I believe that current marketing techniques ar

e affecting consumer trends as well. Because doctors, hospitals, and former(a) health distribute providers now advertise as though they were commercial businesses, consumers have been led to shop for medical fretfulness as if they were shopping for a pair of shoes.

While this approach might make some sense, at least financially, in that it allows them to make objective comparisons of the services being offered, it neglects to account for the more(prenominal) important aspects of health care such as doc competence and the physician-patient relationship. As an adjunct to this, many consumers merely go to whatever doctor their health insurance offers coverage for. This again militates against the establishment of a doctor-patient relationship in which the doctor has know the patient for a sufficient length of time to gain insight into his or her medical problems and anticipate future problems in front they appear in severe form.

Current marketing trends have both positive and negative effects on health care workers. On the positive side, marketing helps health care workers identify with their health care organization in a positive manner. The image generated by the marketing approach reflects well on them and gives them a standard to live up to. As their health care organization gains recognition and credibility, they do also, by association. On the other hand, these mar
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